Company · Press

Newsroom.

Announcements, facts a journalist can quote, and how to use our name correctly. For anything else, write to us directly.

Press contact

Writing about custody? Talk to us.

We answer questions about our architecture, controls, and the custody market in plain terms. Every claim on this page is one we can substantiate on the record.

Reach the press desk at press@holdway.xyz. We respond within one business day. For background on the company itself, see About holdway; for all other routes, see Contact.

  • ✓Interviews with our custody and security leads (role-based, on the record)
  • ✓Technical briefings on MPC key management and proof of reserves
  • ✓Fact-checking against our published attestations and reports
  • ✓Wordmark and palette guidance, assets on request

Announcements

Company milestones, 2025–2026.

We announce infrequently and only when something material changes for clients. The record so far, oldest first.

holdway · announcements
Insurance program placed
March 2025 — holdway placed a comprehensive insurance program covering assets in custody against theft and loss of key material, underwritten across a specie and crime tower. Coverage terms are shared with clients under NDA.
2025
Independent proof-of-reserves reporting launched
June 2025 — an independent firm began verifying, on a recurring schedule, that on-chain holdings in segregated client wallets match client ledger balances one-for-one. Signed attestations are delivered to clients via the reserves.attested webhook.
2025
API general availability
October 2025 — the holdway REST and webhook API left limited access. Transfers, statements, and reserve attestations are now programmable for all clients, with policy quorums enforced server-side on every call.
2025
SOC 2 Type II attestation completed
February 2026 — an independent auditor completed a SOC 2 Type II examination of holdway's controls over an observation period, covering security, availability, and confidentiality. The report is available to clients and prospects under NDA.
2026

Fact sheet

Quote these verbatim.

Five facts we stand behind. If a number you have seen elsewhere disagrees with this list, this list is the correction.

  • ✓holdway was founded in 2023 and is incorporated in Delaware, United States.
  • ✓holdway provides regulated, insured, fully segregated custody of digital assets for treasuries, funds, and exchanges.
  • ✓Client assets sit in bankruptcy-remote, per-client segregated wallets — never pooled, never rehypothecated — secured by hardware-isolated MPC key management with geographically distributed key shards.
  • ✓holdway holds $20M in assets under custody across ETH, BTC, and USDC, in cold and warm tiers.
  • ✓holdway maintains a SOC 2 Type II attestation, undergoes independent penetration testing, and publishes independently verified proof of reserves.

Brand

How to write and set our name.

The wordmark is the whole identity. There is no logo mark, and adding one is the most common mistake we see.

  • ✓Write "holdway" in lowercase, always — including at the start of a sentence.
  • ✓The wordmark is set in a serif face and ends in a red dot: holdway. Keep the dot; do not replace it with punctuation of your own.
  • ✓Palette: berry ink #42022e for the wordmark, slab red #ff4143 for the dot and accents. Do not recolor either.
  • ✓Do not add a logo mark, icon, monogram, or container shape around the wordmark.

We do not host downloadable asset packs. Wordmark files at print and screen resolutions are available on request from press@holdway.xyz.

wordmark · usage
holdway.
Lowercase serif, berry ink, red dot
Correct
Holdway / HOLDWAY
Capitalized or shouted
Do not use
Recolored, badged, or iconized
Any color change or added mark
Do not use

Boilerplate

Copy-paste company description.

holdway is an institutional digital-asset custodian founded in 2023. It holds client assets in bankruptcy-remote, per-client segregated wallets secured by hardware-isolated MPC key management, with withdrawals governed by approval quorums, allow-lists, and time-locks. Holdings are independently verified through on-chain proof of reserves, covered by a comprehensive insurance program, and operated under a SOC 2 Type II attestation. holdway serves treasuries, funds, and exchanges, and currently custodies $20M in assets across ETH, BTC, and USDC.

On deadline? We answer within one business day.

Email the press desk About holdway